Brita FilterForGood joined The Sundance Channel and Environmental Media Association (EMA) to launch the FilterForGood Film Project. The FilterForGood Film Project asked people to share an environmental challenge facing their communities and explain why a short film about it could inspire social change. Submissions were voted on by the Facebook community and the top three most compelling stories were turned into short films directed by veteran Sundance Film Festival filmmakers — Jeremy Konner, Amy Grappell and Destin Cretton — and will air in 2011 on the Sundance Channel.

On Saturday, January 22, actress Emmanuelle Chriqui, a member of the EMA Young Hollywood Board, will host an exclusive Brita FilterForGood event at the Sundance Channel HQ to debut the FilterForGood Film Project shorts. Through EMA’s partnership with FilterForGood, Chriqui hopes to shed light about how films can inspire a path toward a healthier planet.

“I hope the Brita FilterForGood Film Project films elevate the conversation about challenges facing America’s communities and how we can all work together to make a positive difference for future generations,” said Chriqui. “Film is a powerful tool that can be used to educate people about environmental issues and get them to take action.”

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I’ve found Emmanuelle’s Brita project video on youtube and you can view it right below.

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This year Brita FilterForGood is bringing the Sundance Film Festival to you through the FilterForGood Film Project. Brita has teamed up with The Sundance Institute and the Environmental Media Association (EMA) to give people who are passionate about making the world a better place a chance to win a trip to the 2011 Sundance Film Festival for the premiere of a film inspired by you!

FilterForGood, a partnership between Brita and Nalgene, began as a way to motivate people to make small changes to protect the planet, such as filling a reusable bottle with filtered tap water. Since 2007, more than 200 million disposable bottles have been kept out of landfills thanks to those who have taken the FilterForGood pledge, proving that small changes really can make a big difference. Through the Brita FilterForGood Film Project, Brita and its partners want to empower people to add their voice and vision to the movement.

Now through October 8, visit Brita FilterForGood on Facebook to submit an environmental challenge facing your community. Share how you would like to motivate and educate others to take action to meet the challenge.

Submissions will be voted on by the Facebook community and the top three most compelling stories will become the inspiration for short films directed by Sundance Film Festival filmmakers — Jeremy Konner, Amy Grappell and Destin Daniel Cretton — to be screened at the 2011 Sundance Film Festival and air on the Sundance Channel.

Actress Emmanuelle Chriqui, a member of the EMA Young Hollywood Board, is lending her voice to the project by helping to raise awareness of how films can inspire a path to a healthier planet.

“Film is a powerful tool that can be used to educate people about environmental issues and get them to take action,” said Chriqui. “I’m really excited to see what great ideas come from the FilterForGood Film Project.”

Get involved with the FilterForGood Film Project and visit www.facebook.com/BritaFilterForGood to:

1. Voice a challenge
2. Cast a vote
3. Inspire a film
4. See it launch

Attendees at the 2011 Sundance Film Festival will take part in the FilterForGood movement firsthand. With Brita and Nalgene’s help, more than 40,000 Festival attendees will have the chance to make an immediate difference by carrying limited-edition FilterForGood Nalgene bottles and refilling at Brita Hydration Hubs located throughout the Festival.

“Since 2009 we’ve worked with Brita and Nalgene to make the Sundance Film Festival more sustainable,” said Sarah Pearce, Director of Operations, Sundance Film Festival. “Through our partnership with FilterForGood and the Film Project, we are committed to finding ways at the Festival and beyond to motivate positive change for the planet.”

For more information, visit http://www.facebook.com/BritaFilterForGood

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