Brita FilterForGood joined The Sundance Channel and Environmental Media Association (EMA) to launch the FilterForGood Film Project. The FilterForGood Film Project asked people to share an environmental challenge facing their communities and explain why a short film about it could inspire social change. Submissions were voted on by the Facebook community and the top three most compelling stories were turned into short films directed by veteran Sundance Film Festival filmmakers — Jeremy Konner, Amy Grappell and Destin Cretton — and will air in 2011 on the Sundance Channel.

On Saturday, January 22, actress Emmanuelle Chriqui, a member of the EMA Young Hollywood Board, will host an exclusive Brita FilterForGood event at the Sundance Channel HQ to debut the FilterForGood Film Project shorts. Through EMA’s partnership with FilterForGood, Chriqui hopes to shed light about how films can inspire a path toward a healthier planet.

“I hope the Brita FilterForGood Film Project films elevate the conversation about challenges facing America’s communities and how we can all work together to make a positive difference for future generations,” said Chriqui. “Film is a powerful tool that can be used to educate people about environmental issues and get them to take action.”

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